KISS Your Privacy Away

Posted by Doug Wolfgram on Aug 1, 2011 in Technology | 0 comments

A startling article in Wired today exposed the existence some of the technology base of a company called KISSmetrics. What is startling about KISSmetrics is not that they have an excellent web statistics tool, but that they have been found to be “using sneaky techniques to prevent users from opting out of being tracked” according to the article.

What does this mean for online privacy and identity theft? Several things…

Consumers just don’t want to be tracked

Posted by Doug Wolfgram on Feb 7, 2011 in Laws and Regulations | 0 comments

This gallup poll show that a majority of consumers would rather just not be tracked. But it’s not the tracking that bothers them, it is the potential for bad behavior by the trackers. There is no trust. Apparently, a self-regulating industry hasn’t convinced consumers of its ability to self regulate.